Nick Pannell

Nick is a seasoned commercial strategy, marketing, and sales leader who has helped transform B2B mobility and payments organisations across Europe and beyond. Renowned for combining strategic insight with front-line execution, he has spent over two decades navigating the evolving intersection of energy, mobility, and financial services.

Nick began his career in the energy sector, holding senior roles at Shell and BP. His expertise deepened as he worked with global fuel card issuers such as Circle K, DKV, Edenred, WEX, and Radius, and leading payment service providers including XXImo, The ai Corporation, and Multiservice (now TreviPay). His work has extended across the value chain, collaborating with major schemes like Visa, strategy houses including BCG and Roland Berger, and private equity firms such as Inflexion Capital Partners, Francisco Partners and CVC Capital Partners.

In 2016, Nick transitioned into consulting, supporting some of the world’s most ambitious mobility and payments brands with GTM strategy, product development, strategic alliances, and M&A. Most recently, he served as UK Country Director and later Chief Commercial Officer at XXImo, where he re-engineered the firm’s commercial proposition and channel strategy.

Nick brings an international mindset to every engagement. He has lived and worked extensively across the Netherlands, Germany, Austria, and Poland, and has delivered high-profile projects for blue-chip clients in the UK, mainland Europe, Turkey, the US, South Africa, and South-East Asia.
Known for turning around underperforming teams and creating clarity in complex markets, Nick is driven by a belief in the power of well-executed segmentation, targeting and positioning. He holds a Postgraduate Diploma in Marketing, is a graduate of the International Institute for Management Development, and a member of the Windsor Leadership Trust. Based in the UK, he now leads PHC Mobility’s go-to-market and commercial strategy.


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